Like a true romantic, I can be sentimental. I don’t like to throw out the old just to have the new, but it was time. With our old website, I especially adored the imagery. I distinctly recall briefing the web designers 11 years ago (eek) and saying, ‘do not give me a girl with a headset. We don’t want to look like your average recruiter website’.
The brief was the same this time around, but it was oh so much harder. I’ll confess, it took two goes! We engaged one website designer, and we tried and tried to make it work, but in the end, they were just not that into us. We broke up. ‘It’s you, not us’ they said. But we remained optimistic and resilient–your web guys must believe in your brand. They too need to be excited, and maybe, dare I say, fall in love with you!
They were right, it was ‘us’ and not them. We were pedantic about our brand and messaging and thank goodness for our relentless persistence to get it right and not give up. Otherwise, we would have settled and if you know us at EST10, we don’t settle. In line with one of our new and improved values, ‘effort-we always put in 110%, striving to exceed our own expectations on every task. And we never give up–always delivering, no matter how challenging the requirements.’
As a business owner, I made a commitment to always be relevant, up to date, fresh and current and I mean, in all areas. Sometimes it’s hard because it’s ‘easier’ to revert to what you already know.