Earning Power

Breaking Barriers and Building Wealth for Women 

It’s time to close the gap! Earning Power shows how small, intentional choices can rewrite your financial destiny.

Earning Power

Breaking Barriers and Building Wealth for Women 

It’s time to close the gap! Earning Power shows how small, intentional choices can rewrite your financial destiny.

ABOUT THE BOOK

Data and statistics show women to be consistently financially worse off than men. The average gender-based pay discrepancy over a lifetime is $1 million... and counting. Along comes retirement, and it's too late.

The reasons are complex as they are common- from missed opportunities, career breaks and the subtle (and not-so-subtle) ways women hesitate to self-advocate. Earning Power gives you the tools, mindset and confidence to take control of your financial future!

Featuring interviews with trailblazing women who have faced (and conquered) career-defining challenges, including RecipeTin Eats Nagi Maehashi, political powerhouse Peta Credlin, kikki.K founder Kristina Karlsson, journalist Leila McKinnon, burns surgeon Professor Fiona Wood and recruitment magnate Julia Ross, you’ll learn to:

  • Apply the million-dollar formula to transform your earning trajectory
  • Cultivate the confidence to claim your true value
  • Navigate stereotypes, bias and imposter syndrome with grace and grit
  • Identify critical career crossroads and make them work for you
  • Embrace personal and professional growth that align with purpose

FREE TO READ

WHO WEARS THE PANTS?

In 1995, gender equality was a distant dream. For starters, where I worked, the company policy for women was ‘skirts only’. Matching suit jackets were, of course, also the norm. Trousers were not allowed, and stockings or pantyhose were a must. No bare legs, no open toed or flat shoes and categorically no trainers. The word used in the policy manual was ‘polished’. As for ‘casual Fridays’, we didn’t have them. There was no negotiation, compromise or pandering. If you didn’t like it, you didn’t join the company.

The economic conditions were also vastly different. When I entered the workforce—with youth unemployment at 28.1 per cent and the overall unemployment rate at 10 percent—I was grateful to have any job. With the surplus of job seekers, there was always someone ready and available to take your position. Being so easily replaceable was part of the psychological carry-all you took with you to work. 

Just before starting my new job, I was to learn the gravity of the ‘no pants’ policy. I nervously but oh so carefully selected an outfit to wear when returning my signed contract. It was a cool August day, and I remember wearing navy woollen tailored Country Road pants, a fitted, grey, long-sleeved cotton top, also from Country Road, and brown Timberland loafers. It was the quintessential 1990s preppy look, and I had it down pat! 

BREAKING BARRIERS & BUILDING WEALTH FOR WOMEN

WHAT EARNING POWER STANDS FOR

The premise of ‘Earning Power’ is for self-efficacy, to help women be in control of their financial future, to earn more and work towards closing the pay gap. It looks at the gender pay gap from an employment and personal agency lens and distils my experience and knowledge to help women to be a million dollars ahead in life.

This is my expertise. Recruitment, career advice, and the employment arena. It has been my playground for over 30 years. I know the swings to give you reach, the slides too precarious to even try and the monkey bars to risk a thrill on. Mostly, I know the players, the bullies, imposters, victims, saboteurs, cheerleaders, mentors, givers and more.

‘Earning Power’ shows women how to make better decisions in the workplace and, most importantly, shows through a formula how these better decisions lead to incremental and compound earnings that can earn you a million dollars over your lifetime. You don’t have to be career-hungry, working a thousand hours a week to get there. You simply have to make different and better decisions, valuing your worth and building your confidence.

Roxanne Calder, Managing Director, Career Advisor, and Author

Author of Earning Power & Employable | BA From Monash University And MBA From AGSM

Roxanne Calder, born in Scotland and educated in Africa and regional Australia, is the Founder and Managing Director of EST10, a leading boutique recruitment agency in Australia. After earning her bachelor’s degree from Monash University, Roxanne began her 25-year career in recruitment and HR, spanning global corporations and boutique businesses across Australia, the UK, Singapore, and Hong Kong.

Upon completing her MBA from the Australian Graduate School of Management, Roxanne opened EST10 in 2010. Bilingual, Roxanne studied Japanese in school and university and worked in Japan for over three years. An accomplished author, her first book, “Employable: 7 attributes to assure your working future” (2021), has been translated into Vietnamese and is sold worldwide.

Her latest book, “Earning Power: breaking barriers and building wealth for women,” focuses on female worth, providing tools and encouragement for women to take control of their financial future. As a recognized workplace expert, Roxanne regularly contributes to various national and international publications. She is passionate about supporting women in their professional growth, helping them achieve success by shifting mindsets and identifying new opportunities.

EST10 TALK
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