The evolution of the Executive Assistant: From support role to trusted partner

Posted On 30 Apr 2026

The evolution of the Executive Assistant: From support role to trusted partner

30 Apr 2026
Welcome to the April edition of The Assistants

Candidate Resource, The Assistants Newsletter

Welcome to the April edition of The Assistants

Welcome to the April edition of The Assistants Newsletter!

This month, we take a journey through history. We look at the Executive Assistant role, see the evolution, transformation and the impact we have! We hope this month’s article gives you the space to reflect on your role, the difference you make and the opportunities ahead of you as an Executive Assistant.

Much love,

EST10

P.S. If there is advice or tips you would love us to write about – please just let us know.

 

 

The evolution of the Executive Assistant: From support role to trusted partner

It will come as no surprise that the role of an Executive Assistant, like so many others, has evolved and changed over time. What hasn’t changed is the image of the EA as the organised person behind the scenes!

The EA we see today, however, bears little resemblance to the secretarial roles of the past. Our profession is one of the most evolved in the modern workplace, having undergone vast transformation due to technology, leadership expectations, and how modern organisations operate.

Having started its journey as ‘just’ clerical support, the EA role is now so much more. Toady’s EAs are strategic, commercially minded partners, able to shape decisions and influence company culture, all whilst protecting the executive office. Understanding this evolution, allows us to see how many times the profession has reinvented itself and underpins the immense value and contribution EAs make.

The 1900s–1990s saw the beginning of the EA role: traditional secretarial work, typing pools, shorthand, and switchboards, along with lots of filing! Essential work. By the 1980s and 1990s, business was changing, and fast. Globalisation, email, and the introduction of computers drove rapid growth and shifting demands on the EA role. This era marked the first major shift; assistants became reliable administrative anchors. They were the organisers and were increasingly expected to understand context, not just content.

The 2000s brought a new challenge: overwhelm. As executives became more connected, they also became more accessible. Meeting volumes increased, email traffic exploded, and the pace of decision making accelerated. EAs had to filter information, prioritise demands, and protect their executive’s most valuable resource, time. The role now required business liaison, interdepartmental communication, and the ability to represent their executive. While administrative excellence remained essential, so too did high emotional intelligence, discretion, and strong business acumen.

In the 2010’s there was a shift. Leaders started recognising their assistants for what they are: strategic partners. It became more commonplace for EAs to manage high level projects, draft documentation, build C-suite relationships, and handle sensitive information, all with high levels of trust and autonomy.

The modern EA emerged in the 2020’s and is now one of the most hybrid roles in every firm. Administrative precision is blended with technology, operations, communications, and strategic insight. The rise of AI and WFH opportunities, whilst helpful in many ways, has also made the EA role become an even more critical connection point for the business. Modern EAs understand workflows and stakeholder landscapes as deeply as many of their executives.

The evolution hasn’t finished; it will continue to evolve and grow. The last 30 years has seen more change in an EA role than most other corporate positions. What began as clerical support has become a dynamic, high-impact profession that shapes leaders, teams and organisational success. Today’s EAs are often the foundation of the executive office and a reflection of how modern leadership itself is evolving.

The EA role comes with a wealth of knowledge, skills, and business awareness. For those looking to change path slightly, or take their career to the next level, there is a plethora of opportunities. Most frequent next steps are into Chief of Staff, Business Manager or Operational roles, however other avenues include People and Culture pathways. Senior Leadership is a growing area or positions such a Head of Administration or Governance Manager are all options to explore.

With ever advancing technology and the increase in AI, the role of the EA won’t be replaced; it will be elevated. Automation helps to remove low value, repetitive tasks, freeing up more time for EAs to operate at a higher level. The EA role is poised to play an even more pivotal role in the workplaces of tomorrow.

April’s Quote…

“There is a world of opportunity. So many options to live and love life to the fullest. But false beliefs and actions can stop us from taking action.”

Roxanne Calder. Earning Power. Breaking Barriers and Building Wealth for Women. 

Purchase here!

Media of the month!

  • News.com.au. ‘Draw a clear line’: Working from home debate heats up ahead of cabinet meeting. Read it here!
  • She Defined. No pay rise? Here’s 5 strategic moves to increase your income faster. Read it here!

 


 

This Month’s Hot Job!

Executive Assistant / Office Coordinator 

$100,000 + Super | Consulting | Sydney 

  • A high-performing consulting firm with a great wider team and a strong national presence
  • Varied role with exposure to senior leaders
  • Supportive environment with development opportunities

Apply here!


2026 Salary Guide

Check out which job can earn you $100,000 in bonuses!

Our salary guide provides a snapshot of evolving hiring patterns and shifting market dynamics. 2026 has seen a change of pace, with employers and jobseekers alike taking time to evaluate all before committing.

Click here to read now!


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  • 02 9002 0222 or info@est10.com.au

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About the author
Roxanne Calder
Managing Director

As Founder and Managing Director at EST10, Roxanne has an all-encompassing role that includes building and growing the business, as well as actively recruiting and consulting.

After completing a Bachelor’s Degree at Monash University, Roxanne began her recruitment career with renowned recruiter Julia Ross. From there, Roxanne worked in HR and recruitment with a number of global players and boutique businesses throughout Australia, the UK, Singapore and Hong Kong for over 20 years. She has been responsible for managing large teams and projects, implementing RPO models, managing and assisting businesses to an IPO and assisting companies in setting up their recruitment teams and processes.

Following completion of her MBA at the Australian Graduate School of Management, Roxanne launched EST10 in July 2010. In doing so, she hoped to combine the flexibility and high touch service levels of boutique agencies with the structure and strategy afforded to larger firms. Roxanne believes in high-touch, high-care consulting and is always on the lookout for consultants that share this vision of recruitment.