Over the past couple of weeks, you may have noticed promotional material relating to EST10’s annual competition to find Sydney’s Best EA. I have had so many people ask me why a recruitment company would go to the enormous effort and expense of running such a competition. It’s a question I LOVE to answer and felt it worth committing to digital ink.

To answer this question, we have to go back seven years ago to a time just before EST10 was established. Right from the onset, it was important as a recruitment firm that we were different and that we set ourselves apart from the competition. Marketers will be familiar with the term “white space”, a term used to describe gaps where companies have room to make their mark in a crowded playing field. Imagine, if you will, a cluster of office support/admin/EA recruiters all vying for the same positioning. This was the reality seven years ago and we were determined to be different. Not just because being different made perfect business sense, but because we wanted to set our own benchmarks, have our own high standards and march to the beat of our own drum. This meant really believing in quality recruitment, understanding our EA community, being engaged and excited about the job we do, and being authentic and genuine in all operations. And so with all this in mind, investing in our brand and the office support community, celebrating Admin Professionals’ Day and running our competition was a no brainer.