We have co-created an environment where customers, employees, and managers are “tipping” for the show, not the substance. If we are not careful, we’ll have workplaces where showing up is the job, and results are just a nice-to-have, writes Roxanne Calder.
I just wanted a coffee and a cookie, not a moral dilemma. But here we are. Staring down at a glowing checkout screen, asking if I would like to “Add a Tip?” If that’s not enough, there are options: 15 per cent, 20 per cent, or if you really like the way I took your order, tip me 25 per cent. Of course, adding to the guilt conundrum is the expectant eyeballing of the tipping screen holder. All this, and the coffee was OK and the cookie average. Dare to tap, “No tip”? Not likely! Thirty-one per cent of us are being asked to tip for a service we wouldn’t normally consider worthy, with 60 per cent saying they are tipping more.
It’s not just ordinary coffee and baked goods either. It’s at the hairdresser’s, petrol station, basically anywhere a screen is used to pay. It’s tip creep. No, not the weirdo eyeballing, it’s how we are being asked to tip for a wider range of services than ever before. Give the wily banks credit (yes, the pun). By normalising gratuity prompts for even the smallest transaction, they’ve not only provided a whole new incidental revenue for themselves and their shareholders but also seeded a mindset where reward is expected regardless of effort. Also known as tipping’s logic.
And here’s the leap: this same logic, rewarding the performance of service over the actual value, has migrated into the workforce, “tipping” our colleagues and employees for the optics of work rather than the substance. And we act surprised when productivity tanks. Welcome to the performative workplace culture.